Ahttps://storage.notaperson.ai/6114fadc-9a4f-4168-bbd8-a5837cf67306.mp4
Key Highlights
- Artificial Intelligence (AI) is revolutionising various industries and offers significant investment opportunities.
- SEIS (Seed Enterprise Investment Scheme) provides tax reliefs and incentives for investors in AI startups.
- AI startups in the UK are thriving due to factors such as market growth, cloud computing, and support from SEIS.
- Neural Voice technology is a game changer in AI communication, offering natural and intuitive voice interactions.
- Evaluating investment opportunities in AI startups requires considering factors like market potential and eligibility for SEIS benefits.
- Investing in AI via SEIS offers financial benefits such as tax reliefs and long-term gains, but it also comes with risks and challenges.
Introduction
Artificial Intelligence (AI) has become one of the most transformative technologies of our time, reshaping industries and revolutionising the way we live and work. From healthcare to finance, AI is being used to improve efficiency, enhance decision-making, and drive innovation. As the AI market continues to grow in recent years, so does the potential for investors to capitalise on this booming industry.
In this blog, we will explore the investment potential of AI startups within the framework of the Seed Enterprise Investment Scheme (SEIS). SEIS provides tax reliefs and incentives for investors in early-stage companies, including those in the AI sector. By understanding SEIS and its impact on AI startups, investors can maximise their investment potential and support the development of groundbreaking technologies.
We will also delve into the landscape of AI startups in the UK, where the market share and growth potential are particularly promising. Additionally, we will discuss the role of SEIS in supporting AI innovations and the benefits of investing in AI startups eligible for SEIS.
Furthermore, we will explore the game-changing potential of Neural Voice technology in AI communication. By harnessing the power of natural and intuitive voice interactions, Neural Voice is revolutionizing the way we interact with AI systems.
Finally, we will provide insights into evaluating investment opportunities in AI startups, including key factors to consider and the process of identifying high-potential AI startups eligible for SEIS. We will also discuss the financial benefits of investing in AI via SEIS, including tax reliefs and long-term gains. However, it is essential to be aware of the risks and challenges associated with investing in the AI market.
By the end of this blog, you will have a comprehensive understanding of AI SEIS investment and how it can maximise your investment potential in this rapidly evolving field.
Understanding SEIS and Its Impact on AI Startups
To fully grasp the investment potential of AI startups, it is crucial to understand the Seed Enterprise Investment Scheme (SEIS) and its impact in supporting these companies. SEIS is a UK government initiative that offers tax reliefs and incentives for investors in early-stage companies, including those in the AI sector. This scheme aims to encourage investment in high-risk startups by providing financial support and reducing the investor’s tax liability. By investing in AI companies through SEIS, investors can not only maximize their potential returns but also contribute to the growth and innovation of the AI market. The combination of SEIS benefits and the market share of AI companies makes investing in AI startups an attractive opportunity for investors. The AI market is experiencing significant growth, driven by factors such as advancements in cloud computing and the increasing demand for AI technologies in various industries. By investing in AI startups eligible for SEIS, investors can support the development of innovative AI solutions and benefit from the potential growth and success of these companies.
What is SEIS?
SEIS, or Seed Enterprise Investment Scheme, is a UK government initiative designed to stimulate investment in early-stage companies. This scheme offers generous tax reliefs and incentives for individual investors who invest in qualifying startups. The aim of SEIS is to support high-risk ventures and encourage private investment in innovative businesses.
Through SEIS, investors can benefit from income tax relief of up to 50% of the amount invested, provided they hold the shares for a minimum of three years. In addition to income tax relief, investors can also enjoy capital gains tax exemptions on the profits made from selling the shares and loss relief if the investment fails.
To qualify for SEIS benefits, the startup must meet certain criteria, including being less than two years old, having less than £200,000 in gross assets, and employing fewer than 25 full-time employees. By investing in individual stocks through SEIS, investors can take advantage of the tax reliefs and incentives offered, potentially maximising their investment returns and supporting the growth of AI startups.
The Role of SEIS in Supporting AI Innovations
SEIS plays a crucial role in supporting AI innovations by providing financial incentives for investors in AI startups. The AI market is experiencing significant growth, driven by advancements in machine learning and the increasing demand for AI technologies across various industries. However, AI startups often face challenges in accessing the necessary funding to develop their innovative solutions.
SEIS addresses this issue by offering tax reliefs and incentives that attract investors to invest in high-risk startups. By providing financial support, SEIS enables AI startups to access the capital they need to develop their technologies, hire skilled professionals, and scale their operations.
The tax reliefs and incentives offered through SEIS not only attract investors but also reduce the financial risk associated with investing in AI startups. This support encourages private investment in the AI market, fostering innovation and driving advancements in AI technologies. Overall, SEIS plays a crucial role in supporting AI startups and maximising their potential for success in the rapidly evolving AI market.
Exploring the Landscape of AI Startups in the UK
The UK is home to a thriving landscape of AI startups, with a significant market share in the global AI market. This success can be attributed to various factors, including the country’s strong focus on innovation, the presence of world-class research institutions, and the availability of funding and government support.
Furthermore, UK-based AI startups have capitalised on advancements in cloud computing, allowing them to leverage the power of scalable computing resources and infrastructure. Cloud computing has significantly lowered the barriers to entry for AI startups, enabling them to develop and deploy their AI solutions more swiftly and cost-effectively.
Software companies have also played a crucial role in the growth of AI startups in the UK. These companies provide the necessary tools, platforms, and frameworks for AI development, enabling startups to bring their innovative ideas to life. Collectively, these factors contribute to the vibrant landscape of AI startups in the UK, making it an attractive hub for investors seeking investment opportunities in the AI market.
Why AI Startups Are Thriving in the UK
AI startups are thriving in the UK due to several key factors that contribute to their success. One of the primary reasons is the country’s significant market share in the global AI market. The UK has emerged as a leader in AI research and development, attracting top talent and fostering a culture of innovation.
Additionally, the widespread adoption of cloud computing has provided AI startups with the necessary infrastructure to develop and deploy their solutions at scale. Cloud computing offers on-demand access to computing resources, reducing costs and increasing flexibility for AI startups.
The UK’s focus on large language models, such as OpenAI’s GPT-3, has also contributed to the growth of AI startups. These models enable AI systems to generate human-like text, opening up possibilities for natural language processing and conversational AI applications.
Furthermore, the UK government’s support, including initiatives like SEIS, has created a favorable environment for AI startups to thrive. These factors combined make the UK a hotspot for AI innovation and investment, presenting opportunities for investors to support and benefit from the growth of AI startups.
Examples of Successful AI Startups Within the SEIS Framework
Several AI startups have achieved success within the SEIS framework, leveraging the tax reliefs and incentives offered to investors. These startups have made significant advancements in AI technologies and have garnered attention and recognition for their innovative solutions. Some examples include:
- DeepMind Technologies: DeepMind, founded in 2010, focuses on artificial general intelligence (AGI) and has developed AI systems capable of mastering complex games and solving scientific challenges. In 2014, DeepMind was acquired by Google, showcasing the potential for AI startups to attract major players in the tech industry.
- Babylon Health: Babylon Health utilises AI to provide virtual healthcare services, including symptom assessment, virtual consultations, and health monitoring. The company has gained recognition for its AI-powered chatbot and has partnered with the UK’s National Health Service (NHS) to improve access to healthcare services.
- FiveAI: FiveAI is a UK-based startup focused on developing autonomous vehicle technology. The company aims to revolutionise transportation by leveraging AI and machine learning to create self-driving cars that can navigate complex urban environments.
These examples highlight the diverse applications of AI and the success that AI startups can achieve within the SEIS framework. By investing in these startups, investors can not only support groundbreaking innovations but also potentially benefit from their growth and success.
Neural Voice Technology: A Game Changer in AI
Neural Voice technology is reshaping AI communication, evolving from mechanical transactions to authentic dialogue. Beyond basic voice recognition, Neural Voice aims to replicate the ebb and flow of natural human interaction, facilitating a seamless conversational experience that feels refreshingly real.
A key advancement of Neural Voice is its sophisticated speech synthesis, which recreates the full spectrum of human expression from tone to emotional undertones. Utilising machine learning, Neural Voice analyses an extensive variety of voice data to produce synthetic voices that are not only persuasive but also highly relatable.
What Is Neural Voice and How Does It Work?
At its core, Neural Voice leverages advanced AI to foster genuine voice interactions. With deep learning algorithms, it analyses human speech nuances, enabling AI to partake in conversations that are as organic as any you’d have with a friend or colleague.
The process starts with an extensive compilation of spoken language data. This data trains a neural network to generate synthetic voices that embody nuance and naturalism. The resulting voice generator then transforms textual inputs into speech that mirrors the nuances of human communication.
The Importance of Neural Voice in AI Conversational Interfaces
Neural Voice elevates conversational interfaces, placing the focus on the richness and authenticity of human conversation. In an AI-driven world, the demand for genuine interaction is paramount, and that’s precisely where Neural Voice excels. It complements conversational AI systems by enabling contextually aware responses that reflect an understanding of previous interactions, all while bringing apps to life with natural-sounding voices. This technology contributes to a harmonious and intuitive user experience, making it a crucial aspect of AI conversational interfaces.
The tailored versatility of Neural Voice technology broadens its appeal, making it a versatile asset for numerous domains like customer service, virtual assistant technologies, and even multimedia entertainment, where it adds depth, personality, and engagement to AI platforms.
Evaluating Investment Opportunities in AI Startups
Investing in AI startups has the potential to generate significant returns, but it requires careful evaluation of investment opportunities. The AI market is rapidly evolving, driven by advancements in machine learning and the increasing demand for AI technologies in various industries. To maximize investment potential, investors need to consider key factors such as market size, growth potential, and the unique value proposition of smaller companies with innovative AI solutions.
Evaluating investment opportunities in AI startups involves analysing various aspects, including the market potential of the AI technology being developed, the competitive landscape, the management team’s expertise, and the scalability of the business model. Assessing the intellectual property portfolio and partnerships of the startup can also provide insights into its competitive advantage and market positioning.
Investors should also consider the eligibility of AI startups for the Seed Enterprise Investment Scheme (SEIS) and the corresponding tax reliefs and incentives. SEIS-eligible startups can offer additional benefits, such as reduced investment risk and potential tax savings.
By evaluating investment opportunities in AI startups based on these key factors, investors can make informed decisions and maximise their chances of success in the dynamic and rapidly growing AI market.
Key Factors to Consider When Investing in AI Startups
Investing in AI startups requires careful consideration of various factors to maximise investment potential. Here are some key factors to consider when evaluating AI startup investment opportunities:
- Market Potential: Assess the market size and growth potential of the AI technology being developed by the startup. Look for AI solutions that address significant market needs and have the potential to disrupt existing industries.
- Competitive Landscape: Analyse the competitive landscape and assess the startup’s unique value proposition. Consider the startup’s differentiation, competitive advantage, and barriers to entry in the market.
- Management Team: Evaluate the expertise and track record of the management team. Look for experienced leaders who have a deep understanding of AI technology and the ability to execute the startup’s business plan.
- Scalability: Assess the scalability of the startup’s business model. Look for AI startups that can scale their operations and capture a significant market share as the demand for AI technologies increases.
- Intellectual Property: Evaluate the startup’s intellectual property portfolio and assess its ability to protect its technology and innovations. Intellectual property can provide a competitive advantage and contribute to the startup’s long-term success.
Investors should also consider diversifying their AI investments by investing in AI-focused mutual funds or exchange-traded funds (ETFs). These funds offer exposure to a diversified portfolio of AI companies, reducing risk and providing access to a broader range of investment opportunities in the AI market.
How to Identify High-Potential AI Startups Eligible for SEIS
Identifying high-potential AI startups eligible for the Seed Enterprise Investment Scheme (SEIS) requires a systematic approach and thorough analysis. Here are some steps to help identify promising AI startups within the SEIS framework:
- Research AI Companies: Conduct extensive research to identify AI companies that align with your investment goals and have a strong market potential. Look for companies that have a unique value proposition, a clear market need, and a competitive advantage.
- Assess Market Share: Analyse the market share of the AI companies you are considering. Look for companies that are well-positioned in their target market and have the potential to capture a significant share of the market as it grows.
- Evaluate Management Team: Assess the management team’s expertise and track record. Look for experienced leaders who have a deep understanding of AI technology and a successful track record in the industry.
- Review Financials: Analyse the financials of the AI companies, including revenue growth, profitability, and funding history. Look for companies that demonstrate sustainable growth and have a solid financial footing.
- Verify SEIS Eligibility: Confirm that the AI companies you are considering are eligible for SEIS benefits. Ensure that they meet the criteria set by the UK government, such as being less than two years old, having less than £200,000 in gross assets, and employing fewer than 25 full-time employees.
By following these steps, investors can identify high-potential AI startups eligible for SEIS and make informed investment decisions. It is important to conduct thorough due diligence and seek professional advice to mitigate risks and maximise investment potential.
Financial Benefits of Investing in AI via SEIS
Investing in AI startups via the Seed Enterprise Investment Scheme (SEIS) offers various financial benefits, including tax reliefs and the potential for long-term gains. Here are some key financial benefits of investing in AI via SEIS:
- Tax Reliefs: SEIS provides income tax relief of up to 50% of the amount invested, reducing the investor’s tax liability. This can significantly enhance the overall return on investment.
- Capital Gains Tax Exemption: Investors in SEIS-eligible AI startups can benefit from capital gains tax exemptions on the profits made from selling the shares. This can further enhance the potential financial gains.
- Loss Relief: In case the investment in an AI startup fails, investors can claim loss relief against their income tax liability, reducing the financial risk associated with investing in high-risk startups.
- Long-Term Gains: Investing in AI startups via SEIS offers the potential for long-term gains as the companies grow and succeed in the AI market. By investing in early-stage companies, investors can benefit from the potential high returns associated with successful AI startups.
By taking advantage of the tax reliefs and incentives offered through SEIS, investors can maximise their potential returns from investing in the rapidly evolving AI market.
Tax Reliefs and Incentives for Investors
Investing in AI startups via the Seed Enterprise Investment Scheme (SEIS) offers attractive tax reliefs and incentives for investors. These incentives are designed to encourage private investment in high-risk startups and provide financial support to early-stage companies. Here are some key tax reliefs and incentives offered through SEIS:
- Income Tax Relief: Investors can benefit from income tax relief of up to 50% of the amount invested in qualifying SEIS-eligible AI startups. This reduces the investor’s tax liability and increases the overall return on investment.
- Capital Gains Tax Exemption: Investors in SEIS-eligible startups can enjoy capital gains tax exemptions on the profits made from selling the shares. This means that any capital gains realized from the investment are tax-free.
- Loss Relief: In case the investment in an AI startup fails, investors can claim loss relief against their income tax liability. This helps to mitigate the financial risk associated with investing in high-risk startups.
- Inheritance Tax Relief: Investments made through SEIS may qualify for inheritance tax relief if held for at least two years. This can provide additional financial benefits for investors.
These tax reliefs and incentives make investing in AI startups via SEIS more attractive and can significantly enhance the overall financial returns for investors. It is important to consult with a tax advisor to understand the specific tax implications and benefits associated with investing in SEIS-eligible AI startups.
Long-Term Financial Gains of Investing in AI Startups
Investing in AI startups has the potential for long-term financial gains as the companies grow and succeed in the AI market. By investing in early-stage AI startups, investors can benefit from the potential high returns associated with successful companies. Here are some key factors that contribute to the long-term financial gains of investing in AI startups:
- Market Growth: The AI market is experiencing significant growth, driven by advancements in machine learning and the increasing demand for AI technologies across industries. Investing in AI startups allows investors to capitalize on this market growth and benefit from the success of these companies.
- Exit Strategies: AI startups often aim for an exit strategy, such as an initial public offering (IPO) or acquisition by a larger company. These exit strategies can provide substantial financial gains for investors if the startup achieves a successful exit.
- Diversification: Investing in a portfolio of AI startups through mutual funds or exchange-traded funds (ETFs) allows for diversification. Diversification helps mitigate the risk associated with investing in individual startups and increases the potential for long-term gains.
While investing in AI startups involves risks, the potential for long-term financial gains makes it an attractive investment opportunity. It is essential for investors to conduct thorough due diligence, seek professional advice, and diversify their portfolio to maximize their chances of long-term financial success.
Risks and Challenges of Investing in AI Startups
Investing in AI startups comes with inherent risks and challenges. The AI market is highly dynamic and subject to rapid changes, making it susceptible to volatility. Here are some risks and challenges to consider when investing in AI startups:
- Market Volatility: The AI market can experience significant volatility due to factors such as technological advancements, regulatory changes, and market competition. This volatility can impact the valuation of AI startups and the overall performance of investments.
- Risk Mitigation: Investing in high-risk startups involves the potential for significant financial losses. Mitigating this risk requires thorough due diligence, including evaluating the startup’s business model, management team, and competitive landscape. Diversification and seeking professional advice can also help mitigate risk.
Investing in AI startups requires careful consideration of these risks and challenges. By conducting thorough research, diversifying investments, and staying informed about market trends, investors can make informed decisions and mitigate the risks associated with investing in AI startups.
Understanding the Volatility of the AI Market
The AI market is characterised by its inherent volatility, which arises from various factors and can impact the performance of AI startups. Here’s an understanding of the volatility of the AI market:
- Rapid Technological Advancements: The AI market is driven by technological advancements, which can occur at a rapid pace. New breakthroughs, innovations, and disruptions can significantly impact the valuation and market dynamics of AI startups.
- Regulatory Environment: The AI market is subject to evolving regulatory frameworks, both domestically and internationally. Changes in regulations can impact the operational landscape and market conditions for AI startups, causing fluctuations in market sentiment and investor confidence.
- Market Competition: The AI market is highly competitive, with numerous startups vying for market share and innovation leadership. Market competition can lead to pricing pressures, changing customer preferences, and shifts in market dynamics, all of which can impact the valuation and performance of AI startups.
Investors should be aware of the volatility of the AI market and its potential impact on investment performance. Diversifying investments, conducting thorough due diligence, and staying informed about market trends can help mitigate the risks associated with market volatility in the AI sector.
Mitigating Risks When Investing in AI Startups
Investing in AI startups involves inherent risks, but there are several strategies for mitigating these risks and maximising investment potential. Here are some key strategies for risk mitigation when investing in AI startups:
- Thorough Due Diligence: Conduct extensive research and analysis to evaluate the AI startup’s market potential, competitive landscape, management team, and financials. Thorough due diligence helps identify potential risks and opportunities associated with the investment.
- Diversification: Diversify your portfolio by investing in a range of AI startups. Diversification helps spread the risk and reduce the impact of individual startup failures on the overall portfolio performance.
- Professional Advice: Seek advice from financial professionals with expertise in the AI market. Professional advisors can provide valuable insights, guidance, and risk assessment to help investors make informed decisions.
- Stay Informed: Continuously monitor the AI market, industry trends, and regulatory developments. Staying informed about market conditions and emerging risks helps investors proactively adjust their investment strategies.
By implementing these risk mitigation strategies, investors can navigate the challenges of investing in AI startups and maximise their chances of success in the dynamic and rapidly evolving AI market.
Conclusion
Investing in AI startups through the SEIS framework can be a game-changer for maximising your investment potential. Understanding the tax reliefs, long-term financial gains, and potential risks is crucial in evaluating these opportunities. With the thriving landscape of AI startups in the UK and the disruptive technology like Neural Voice, there are ample chances for high returns. By identifying high-potential startups and mitigating risks smartly, you can navigate the volatile AI market successfully. Stay informed, choose wisely, and explore the world of AI SEIS investments for exciting prospects.
How to choose the right AI SEIS investment opportunity?
Choosing the right AI SEIS investment opportunity requires a systematic approach and thorough due diligence. Here are some key steps to help investors select the right AI SEIS investment opportunity:
- Research AI Companies: Conduct extensive research to identify AI companies that align with your investment goals and have a strong market potential. Assess factors such as market share, competitive advantage, and growth prospects.
- Assess Management Team: Evaluate the expertise and track record of the management team. Look for experienced leaders with a deep understanding of AI technology and a successful track record in the industry.
- Analyse Financials: Review the financials of the AI companies, including revenue growth, profitability, and funding history. Look for companies with sustainable growth and a solid financial footing.
- Evaluate SEIS Eligibility: Confirm that the AI companies you are considering are eligible for SEIS benefits. Ensure they meet the criteria set by the UK government, such as being less than two years old, having less than £200,000 in gross assets, and employing fewer than 25 full-time employees.
- Seek Professional Advice: Consult with financial professionals who specialise in the AI market. Professional advisors can provide insights, guidance, and risk assessment to help investors make informed decisions.
By following these steps and conducting thorough due diligence, investors can choose the right AI SEIS investment opportunity and maximise their chances of success in the rapidly evolving AI market.
Success stories of AI SEIS investments
Investing in AI startups through the Seed Enterprise Investment Scheme (SEIS) has resulted in several success stories, highlighting the potential for high returns. Here are some notable success stories of AI SEIS investments:
- DeepMind Technologies: DeepMind, an AI startup focused on artificial general intelligence, achieved remarkable success and was acquired by Google in 2014. The acquisition showcased the potential for significant returns on investments in AI startups.
- Babylon Health: Babylon Health, an AI-powered virtual healthcare startup, has gained recognition for its innovative solutions and partnerships with leading healthcare organisations. The company’s success demonstrates the potential for AI startups to disrupt and transform the healthcare industry.
- FiveAI: FiveAI, an AI startup specializs in autonomous vehicle technology, has made significant strides in developing self-driving cars. The company’s advancements and partnerships with industry leaders highlight the potential for AI startups to revolutionize transportation.
These success stories illustrate the potential for high returns and market impact associated with investing in AI startups through SEIS. By investing in promising AI companies, investors can support groundbreaking innovations and potentially benefit from the growth and success of these companies.
Potential returns and exit strategies for AI SEIS investments
Investing in AI SEIS opportunities can offer investors the potential for attractive long-term gains and various exit strategies. The AI market is a rapidly growing industry with immense potential, making it an attractive investment option for many.
One of the key benefits of AI SEIS investments is the potential for high returns. Startups in the AI sector have the potential to experience significant growth, leading to substantial returns for investors. Moreover, the SEIS scheme provides tax reliefs and incentives that can further enhance investors’ returns. By investing in SEIS-approved companies, investors can benefit from income tax relief, capital gains tax exemption, and loss relief.
When it comes to exit strategies, there are several options available for AI SEIS investments. Investors can choose to exit their investment by selling their shares to another investor or by participating in a merger or acquisition deal. Another option is an initial public offering (IPO), where the company goes public and investors can sell their shares on the stock market. The table below provides a summary of potential exit strategies for AI SEIS investments.
Exit Strategy |
Description |
Sale of Shares |
Investors can sell their shares to another investor or a company interested in acquiring the startup. This can provide a liquidity event for the investors and allow them to realize their investment. |
Merger or Acquisition |
The startup may be acquired by a larger company in the same industry or a company looking to expand its presence in the AI market. This can provide investors with an opportunity to sell their shares at a premium. |
Initial Public Offering (IPO) |
The startup can go public by offering its shares to the general public through an IPO. This allows investors to sell their shares on the stock market and potentially realise significant gains. |
Secondary Market |
Investors can sell their shares on a secondary market, such as a private stock exchange or a dedicated platform for trading private company shares. This provides an opportunity for liquidity outside of traditional stock exchanges. |
It’s important to note that the timing and availability of these exit strategies may vary depending on the specific circumstances of each investment. Investors should consult with their financial advisors to determine the most suitable exit strategy for their AI SEIS investments.
Frequently Asked Questions
How Do I Qualify for SEIS Benefits as an Investor?
To qualify for SEIS benefits as an investor, you need to meet certain eligibility criteria. This includes being a UK taxpayer, investing in SEIS-approved companies, and holding the shares for at least three years. By meeting these criteria, investors can benefit from tax reliefs, such as income tax relief and capital gains tax exemption.
What is AI SEIS investment and how does it differ from traditional investment methods?
AI SEIS investment refers to investing in AI startups that qualify for the Seed Enterprise Investment Scheme (SEIS). This scheme offers tax reliefs and incentives to investors. AI SEIS investments differ from traditional investment methods in terms of the AI market they target and the potential for high growth and attractive returns.
What are the potential benefits of investing in AI SEIS opportunities?
Investing in AI SEIS opportunities can provide several potential benefits. Firstly, investors can benefit from tax reliefs and incentives offered by the SEIS scheme. Secondly, the AI market has immense potential for growth, providing the opportunity for attractive long-term gains. Lastly, investing in AI startups allows investors to be part of the innovation and development in the AI industry.
Are there any risks associated with AI SEIS investments that investors should be aware of?
Like any investment, AI SEIS investments carry risks. The AI market can be volatile, and startups may face challenges in achieving their projected growth. To mitigate these risks, investors should conduct thorough due diligence, diversify their investments, and seek professional advice.